The Local Search Opportunity

“97% Of Consumers Search For Local Businesses Online” (Google)

Local businesses that depend on conventional advertising and marketing methods such as newspapers, the Yellow pages, and TV advertisements are encountering some major challenges these days. Those forms of advertising are simply not as effective as once were.

On the other hand, savvy businesses are taking advantage of the ever expanding opportunities in local search. How big are these opportunities? Google has reported that 97% of consumers search for local businesses online.

The Challenge: Get Found. Get Chosen.

Getting found first is an important part of the online customer acquisition equation. But getting found first means nothing unless they choose YOUR business. This is where we come in.

The Solution: Local Search Done Right

Whether you know it or not, potential clients are looking for your business online every day. And there are many different ways that they can find you.

Unfortunately, there are also many ways businesses are killing their chances of ever getting found by those customers. Do local search wrong and your invisible. Do it right and your invincible.

We help you get found first. We help customers choose YOU.

Do you need to do everything at once? No. To help you make an informed decision about how to best capture the vast local online audience.

Essential Elements Of Local Search

Google Places

Google Places can be used to update your business listing so that it appears correctly within Google Maps and associated Google properties and search and Display Network sites.

Getting your Google Places listing right gives you an important opportunity for catching your customers right when they are looking for the product or services YOUR business provides.

Here’s How…

  • Google Places & Local Search Engine Listings
  • Often Google Places listings will appear above listings for websites in your market. Don’t let competitors bury you with their own Google Places page.
  • Google Places Integration With Google Maps.
  • Google Maps is now integrated into Google+. And according to ComScore, Google+, Googles new social networking platform is growing much faster than that of Facebook, Twitter and MySpace over the same time period.

Why is this important to you? Because your potential customers are now sharing individual places or location results. And recent research has indicated that 53% of consumers have said that said that comments posted to major social networks play a role in their buying decisions.

Google Maps Integration With Mobile Devices. Google has recently revealed that 40% of all mobile usage is location specific. Yet another reason why it’s critical for your business to make sure your Google Places page is optimized correctly.

Local SEO

Perhaps one of the most powerful and effective ways to boost your business is by having a website that is capable of generating new viewers and converting them into paying customers.

The best and most inexpensive way to do this is through the utilization of quality Search Engine Optimization (SEO). Effective seo is what makes some sites get listed higher than others in the major search engines such as Google, Yahoo, and Bing.

An effective seo strategy can bring hundreds to thousands of people to your website. These people will be exposed to your business and some percentage of these will become new customers.

Once you do this, beware: Your business may gain more attention than ever before.