Why Your Business Needs a Mobile Website and Mobile Marketing Plan

The popularity of web-enabled phones (like the iPhone) will only add to these numbers as 27 percent of all mobile searches are for local information.

However, even if you already knew that mobile marketing was on the rise, I bet the latest statistics will surprise you.

Local Search Numbers:

  • 20% of Google’s total searches contain a geographic/ local qualifier like a zip code, a city, or a street (Google, SXSW 2011)
  • 3 billion searches each month are for local-based keywords (Google, SXSW 2011)
  • 1 in every 3 Google searches from mobiles are local (Google, CITA Wireless 2010)
  • Half of all Bing mobile searches are local (Bing, CITA Wireless 2011)
  • 30% of all restaurant searches are from a mobile device (Google Mobile blog)
  • 40% of all Google Maps traffic is from mobile phones (Google, SXSW 2011)
  • Google Maps has 150 million mobile users (Google, SXSW 2011)
  • 55% of adult smartphone users surveyed indicated they use their phone for location-based recommendation services (Pew, 2011)
  • 90% of smartphone users search for local information on their phones (Pew Research Center, 2011)
  • 86% of all online searchers use local search to find businesses (Kelsey Group)
  • 40% of AT&T mobile phone users surveyed had searched for a retail establishment on their mobile phone (AT&T-Nielsen, 2011)
  • 66% of AT&T mobile phone users surveyed had searched for a restaurant on their mobile phone (AT&Nielsen, 2011)
  • Mobile phone users are 45% more likely to enter a local based search term than a computer users (Chikita, 2010)

Local Consumer Behavior

  • 90% of searchers perform some offline follow up with businesses they find online such as calling for more information or making a purchase (comscore)
  • 59% of local information seekers visit a business after looking up information on it on their cell phones (Google Mobile Insights)
  • 51% of people would characterize their shopping behavior as research online, buy offline (NPD Group)
  • 61% of online local searches result in an offline purchase (TMP/ comScore)
  • 23% of US searchers surveyed indicated they’d be more likely to make contact with a business that showed pictures in their directory listings (Bright Local)
  • 88.2 million US adults have redeemed an online coupon either online or offline (eMarketer)
  • 21% of US adults surveyed said they had used a search engine to research a shopping decision in the past 24 hours (Pew Internet and American Life survey September 2010)
  • 80% of US adults under 35 consider the Internet their main source of information on local information; for the total population it is 70% (TMP Local Search Study)
  • 89% of adults surveyed by Yelp indicated they used the phone book once a month or less or never (Yelp, 2011)
  • 39% of search engine users surveyed indicated that they “routinely felt frustrated” by not being able to find a local business online (Webvisible-Nielsen, 2009)
  • Businesses Behavior When It Comes to Local Search and Consumers
  • Only 27% of 1500 businesses surveyed actively optimized their site for local search (Marketing Sherpa)
  • 4 million businesses worldwide have claimed their Google Places profile, Google has created 50 million profiles (Google, SXSW 2011)
  • 51% of businesses surveyed indicated their ability to capture new customers with their website was only “fair” or “poor” (Webvisible-Nielsen, 2009)
  • 17% of the total marketing spend for small businesses will be spent on online marketing in 2011 (BIA Kelsey, 2011)
  • 9% of small businesses surveyed said they felt satisfied with their internet marketing efforts (Webvisible-Nielsen, 2009)
  • 52% of small business owners surveyed indicated that the phone book was not at all useful to them as a business owner